Editorial Policy

This document outlines our editorial policies, the editorial team, and responsibilities for willowyard.com

The first part of our policy centers around who is allowed to publish content to willowyard.com In essence, this is concerning our blog articles.

The Editorial Team

Our editorial team consists of three levels of checks and balances, and verification of articles and their respective content.

For details regarding staff who contribute to our content and verification process, please refer to our About Us page. There you will find details of qualifications and experience.

Level 1. Copywriter checks

Writers for willowyard.com  are selected and appreciated for a variety of skills they offer. The main criteria are either an existing or ongoing aromatherapy qualification and/or a practicing aromatherapist.

Or, for general written content, they possess a high level of general knowledge, understanding, and experience in the field of aromatherapy, dermatology, pharmacy, and other medical professionals. This is coupled with adequate analytical, academic, and presentation skills. Sufficient enough to carry out the necessary research and in-depth analysis when writing topics.

Level 2. Publisher checks

When articles are presented for publication, they are subjected to a secondary check for factual data, citations, and other information. For relevance, uniqueness, quality, and educational content. This check is made by the proprietor of willowyard.com before publication.

Welcome to Willow Yard x
Welcome to Willow Yard

Level 3. Professional verification

Once published, within a short period of time, and before the content is likely to be seen or found on search engines. Our content is then checked a third time (where appropriate) by a fully qualified medical professional and/or aromatherapist. This final check is for accuracy and quality of content and is backed by qualified personnel.

Where inaccuracies are found, the content is then referred back to Level 2. Publisher Checks. The content may then be referred back to Level 1. to check specifics of any articles or content. The process would then be repeated until all and any corrections have been made.

Publication stamp

Once checked and verified, the content is then stamped with a checked and verified paragraph to demonstrate and confirm our editorial process. Here is a sample of the checked and verified stamp.

This content has been checked and verified by a medical professional or aromatherapist The article has been reviewed by our editorial board and has been approved for publication in accordance with our editorial policy.

We are committed to ensuring the utmost care is taken with regard to our content and that it is fully researched. This is done via online publications, journals, qualified knowledge, and first-hand experience.

User verification

We would always encourage visitors and users of the website to provide further experience and knowledge to enrich and verify the content we provide.

Where users feel we have been inaccurate or unfair in our portrayal of facts and details, we would request they contact us so that we can double-check and update our content.

Unless already provided, we may request evidence-based information and/or user experience to confirm any additional input is correct. Any user-based content can be submitted by email. Alternatively, we monitor all comments added to our articles for information that may question the accuracy of the post. Where we suspect inaccurate details we will investigate further.

Responsibilities

It is the responsibility of each article writer to ensure they are providing researched and accurate information within the article.

It is the responsibility of the website owner to ensure and maintain the accuracy of our content.

It is the responsibility of the qualified medical professionals and staff to ensure they are providing full and complete professional knowledge and attention to articles published for public viewing and education.

User-provided information

In deciding to contact willowyard with evidence-based information, you are providing us with permission to use the evidence to update and/or correct any information provided within our articles.

If you do not wish to have your provided evidence published, then please inform us when submitting it.

Engagement and Tone

Although backed by academic information, where appropriate, our articles are portrayed in a relaxed and informal tone. This is to provide readability for visitors and those looking to learn more about the subject matter in an informal setting.

We do not knowingly engage in any offensive or demeaning information to any person.  Our tone is set to be neutral yet informative. Therefore, we use the words “I”, “we”, and “us” interchangeably to aid a relaxed feel to the learning journey.

Where possible, we include relevant images and videos for additional guidance. Also where required we produce our own illustrations and infographics to enrich the educational value.

We highly encourage the sharing of our content on social media platforms and other methods. However, all rights are reserved on our created content, in line with the details set out in our terms and conditions.

We take great care in ensuring our content is unique and non-plagiarized. Citations are always highlighted and placed accordingly where we quote from other sources.

As per our terms and conditions, if you feel any information is in breach of copyright then we would happily review it and immediately remove content for which we do not have permission to publish.

Content Development

Content is published on a weekly basis, but there is no set pattern to our posting schedule. Content output can range from one a week to several a week. Article topic and length varies.

Writer recruitment

If you would like to consider writing willowyard then please get in touch with us. We’d love to hear from you and discuss what we write about, and how we write our content. Provide any experience, passions, or qualifications when you contact us. We look forward to hearing from you

Feedback

To provide feedback on this policy, other willowyard policies or statements, or willowyard in general, please direct all correspondence here in the first instance.

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